Google Introduces Generative AI-Powered Search Experience in Nigeria

Google Introduces Generative AI-Powered Search Experience in Nigeria

Google has launched its Search Generative Experience (SGE) in Nigeria and other parts of the Sub-Saharan Africa region as an opt-in experiment in Search Labs. This AI-powered experience is available in English.

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The rollout of the Search Generative Experience (SGE) represents a transformative step for Google, redefining the capabilities of a search engine with new breakthroughs in generative AI. This technology enables Google Search to address entirely new types of questions that were previously challenging to answer, revolutionizing how information is organized to assist users in navigating and understanding the vast online landscape.


With SGE’s generative AI capabilities, users will encounter an AI-powered overview of key information with links for further exploration. This feature aims to assist individuals who have felt overwhelmed by the sheer volume of information available online, providing a means to find answers more efficiently.

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For example, when faced with a question like “Does Honey ever Spoil?” Google Search with generative AI can provide an initial overview. Below this, users will find suggested next steps, allowing them to tap into related queries like “What is the oldest honey ever eaten?” or input specific follow-up questions. This conversational experience enables intuitive learning and exploration of topics.


Google emphasizes that context will be seamlessly carried over from question to question, enhancing the natural flow of exploration for users.

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The company acknowledges the value of insights from others when making decisions and has designed these new experiences to highlight and draw attention to web content. Google is committed to directing valuable traffic to a wide range of sources, showcasing more links and creating opportunities for content discovery as generative AI becomes integrated into Search.


Wambui Kinya, General Manager for Search in Africa, expressed excitement about the new generative AI capabilities, envisioning a Search that streamlines the user experience by handling more of the searching work. This introduction of the Search Generative Experience is the initial step in this journey, aligning with Google’s vision to make Search significantly more helpful. Google welcomes user feedback to refine and iterate on the experience over the coming months in the SSA region.

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