About 16% of Social Media Users Named WhatsApp as their most preferred Platform leading other social media apps like Facebook, TikTok and Instagram with more than two billion monthly active users worldwide.
The social media space is extremely competitive and constantly changing keeping its users engaged for longer periods, provide targeted and effective advertising solutions for businesses, and strike a balance between collecting data and protecting users’ privacy are likely to be more successful in the long run.
According to data presented by sportslens.com, whatsApp is the most preferred among social media Users, ahead of Facebook, Instagram and TiKTok
WhatsApp ranks high in this dynamic market taking the lead with over 420 million downloads worldwide, and the third most-downloaded app in 2022 while Facebook and YouTube may be ahead by the number of monthly active users, for most social media users meanwhile WhatsApp is the number one platform.
The Digital 2023 Global Overview Report, almost 16% of social media users aged between 16 and 64 named WhatsApp as their favorite choice. Instagram ranked as second most popular platform with a 14.3% share among respondents and just 0.1% more than the world’s largest social media platform Facebook.
Statistics show WeChat ranks fourth place with a 12.1% share, almost double that of TikTok. Twitter and Facebook Messenger were in the middle of the list with 3.4% and 2.6% shares, respectively. The survey also showed LinkedIn was the least popular among social media users, with only 0.9% of respondents naming the platform their favorite choice.
Average Time Spent Using WhatsApp Dropped 6.7% Year-over-Year however WhatsApp is the preferred social media platform for many social media users, the average time spent using the app has dropped in 2022.
For Android users worldwide according to Digital 2023 Global Overview Report showed last year it spent an average of 17 hours and 20 minutes using WhatsApp per month, or 6.7% less than in 2021. In reality WhatsApp was the only app besides Line whose monthly usage time decreased.
TikTok remained an absolute king in this category, with an average of 23 hours and 28 minutes spent using the app in one month, almost 20% more than a year before. Facebook followed, with just as impressive 19 hours and 43 minutes. Instagram ranked behind WhatsApp with an average of 12 hours per month.
However, statistics show that Telegram saw the biggest year-over-year growth. As at last year, Android users spent almost four hours using the app per month, or 33% more than in 2021.
