MarkHack 5.0, Nigeria’s premier marketing, media, and technology conference, will host the official unveiling of Ad-Agency GPT—Africa’s first generative AI platform purpose- built for marketing and advertising agencies. The platform will be introduced by Tomi Davies, Collaborator-in-Chief at TVC Labs and founding President of ABAN, alongside Dr. Victor ‘Gbenga Afolabi, Group CEO of GDM Group, on Friday, June 5, 2026, at the Oriental Hotel, Victoria Island, Lagos.
Ad-Agency GPT represents a significant leap in marketing infrastructure across Africa. Designed as an end-to-end intelligent system, the platform supports the full agency workflow—from interpreting client briefs and generating culturally calibrated copy, to campaign planning, strategic scenario development, and content validation. Its integrated architecture enables agencies of any size to operate with the sophistication, speed, and strategic depth traditionally associated with large global networks.
At its core, the platform embeds deep contextual intelligence. By encoding African consumer behavior, regional language nuances, FMCG activation models, and cultural dynamics, Ad-Agency GPT produces outputs that are inherently market-ready—addressing a critical limitation of generic AI tools that often lack local relevance. It also enables teams to retain and build on institutional knowledge, ensuring continuity, learning, and progressive refinement across campaigns.
This year’s conference, themed “The Culture Algorithm: AI × Human Experience,” will convene leading voices across marketing, technology, policy, and the creative industries to explore how AI is reshaping culture, identity, and decision-making. Within this context, the unveiling of Ad-Agency GPT signals a pivotal shift—from AI as a tool, to AI as foundational infrastructure for marketing execution in Africa.
Attendees will experience live demonstrations of the platform, including campaign ideation, multi-format content generation, and culturally adaptive strategy development. These sessions are designed to provide practical insight into how agencies canaccelerate workflows, elevate creative output, and deliver campaigns that resonate
across diverse African markets.
Ad-Agency GPT will launch with an open-access model, enabling immediate adoption across the ecosystem. A Pro tier—featuring advanced capabilities such as enhanced output capacity, collaborative workspaces, and access to GDM Group’s proprietary campaign playbooks—will be introduced as the platform scales. This phased approach positions the platform not merely as a productivity tool, but as a long-term operating system for agency growth and competitiveness.
The unveiling of Ad-Agency GPT at MarkHack 5.0 reinforces the conference’s role as a catalyst for industry transformation. It underscores GDM Group’s leadership in advancing AI-driven marketing innovation across the continent.
