A new social and business interactive app that aims to expand the possibilities of virtual activities beyond current platforms like Facebook, TikTok, Zoom, WhatsApp, and Snapchat is set to be launched in Nigeria before the end of the year. Developed by Houston-based boutique company eSocialMint Inc., the app, known as eSocialMint (eSM), is poised to redefine how social and professional events are conducted and experienced.
Described as a pioneering hybrid social media technology, the eSM app was developed in the United States by IT architect Fisayo Olamigoke. According to a statement from eSocialMint Inc., the app is designed to transform the way events and meetings are conducted globally. Available on both web and mobile devices, eSM integrates features such as team events, social events, advertising, eStore, and state-of-the-art virtual hologram technology, allowing participants to appear live at event locations from anywhere in the world.
The app’s versatility targets professionals, personal users, public institutions, and governmental bodies, aiming to save both time and money by reducing the need for physical travel. One of the standout features of the app is its “eSprayMe” function, which allows users to spray money virtually at events—an adaptation of the popular Nigerian practice of spraying money at parties. This feature ensures that cultural celebrations can continue in the virtual space, while adhering to legal guidelines and regulations.
The official launch of eSocialMint is set for Saturday, November 2, 2024, in Lagos. The event will be attended by prominent figures from both the public and private sectors, as well as representatives from ICT regulatory bodies.
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