MultiChoice Increases Prices Due to Nigeria’s Rising Inflation

 

MultiChoice Nigeria, a satellite TV provider has announced a surge in the prices of its DStv and GOtv packages via text message to its subscribers which is in response to Nigeria’s rising inflation.

In an internal memo, the Company said “Due to the various economic challenges impacting our business operations, we have had to review the price of our packages to continue delighting our customers with great entertainment, anytime and anywhere.”

The new MultiChoice Nigeria’s DStv and GOtv price packages will be effective from May 1, 2023. For DSTV Premium package price increase of ₦3,500 or 16.7%, will be going from ₦21,000 to ₦24,500. An addition of ₦2,350 or 16.5%, jumping from ₦14,250 to ₦16,600 for The DStv Compact+, the DStv Compact package will go from N9, 000 to ₦10,500, a ₦1,500 or 16.7% increase. The DStv Confam package, currently priced at ₦5,300, will see a 17% increment to ₦6,200. The DStv Yanga package will get a ₦550 boost from ₦2,950 to ₦3,500, equivalent to 18.6%. Lastly, the DStv Padi package will increase from ₦2,150 to ₦2,500, a difference of ₦350 or 16.3%.

September 2020, during the hike of the COVID-19 pandemic, MultiChoice Nigeria raised the monthly price of its Premium package from ₦16,200 to ₦18,400. Other higher packages, such as Compact Plus and Compact, were also affected, with subscribers asked to pay ₦12,400 and ₦7,900 respectively.

In Q4 of 2020 due to the impact of the pandemic there was relief to its customers from the recession. MultiChoice Nigeria later slashed its prices on February 1, 2021. The DStv HD decoder, dish kit with the Compact package subscription dropped from ₦18,600 to ₦9,900 on the Confam package, while the GOtv decoder, GOtennae with the GOtv Jolli package subscription went from ₦8,400 to ₦6,900. But, in March last 2022, DSTV hiked its prices again due to economic conditions impacting its business operations.

However, due to the price increase subscribers have mixed reactions. While some understand the challenges faced by MultiChoice Nigeria and the need for the change in prices, others have expressed disappointment and dissatisfaction.

A lot of subscribers rely on satellite TV for their daily entertainment as it serves the means of excitement too and these increases in prices may impact their budget and viewing pattern.

Digivation Network

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