MarkHack 2.0’s top 5 finalists will go through a 3-month incubation program at Eko Innovation Center, receiving $50,000 USD seed capital upon completion. MarkHack’s curator and Founder of Eko Innovation Center, Victor Afolabi, announced this at the event’s grand finale in Lagos, Nigeria.
The program involved innovative pitch sessions, workshops, masterclasses, and mentorship to help participants transform their ideas into market-ready products. Aremu emerged as the winner, with the other finalists receiving mentorship, free working space, and consolation prizes at the Eko Innovation Center.
Aremu, a robo marketing tool aimed at improving product metrics and conversion rates, emerged as the winner, securing the $5,000 grand prize at the event’s finale in Lagos, Nigeria.
Ozi, a web application for customer acquisition and management, came in second place and received $3,000, while Zander, a web-enabled AI tool for automating social media marketing, claimed the third spot and received a prize of $2,000.
Co-founder of Aremu, Tosin Adelowo, expressed gratitude to Eko Innovation Center for the MarkHack platform and considered the win as validation of Nigeria’s creative sector’s potential. Adelowo believed that Aremu had the potential to become a global brand in the coming years.
Co-founder and CEO of Ozi.ng, Azeez Adejumo, the second prize winner, praised Eko Innovation Centre for promoting excellence in discovering new talents and ideas. Adejumo also acknowledged MarkHack for providing a level playing field for entrepreneurs to pitch their ideas and receive mentorship to scale their businesses.
Themed ‘Unlocking the Power of the Creative Economy’, MarkHack 2.0, Nigeria’s leading marketing and media hackathon, concluded its second edition with a focus on Immersive Experience (XR), Content Creation, and Robo Marketing.
Curated by GDM Group and Eko Innovation Center, the event featured a disruptive pitch contest where 10 startups, including Aremu, Ozi, and Zander, showcased their innovative ideas before industry experts.
The hackathon brought together innovators, tech enthusiasts, entrepreneurs, policymakers, media professionals, and corporate leaders to collaborate on creating cutting-edge solutions for marketing and media challenges.
The event aimed to inspire imagination, harness the potential of technology, foster creative innovations, illuminate the media landscape, and revolutionize the field of innovation.
The event was an extraordinary evening filled with exploration, collaboration, and endless excitement. MarkHack’s second edition received an overwhelming response, with over 1,365 applications from 92 locations spanning Europe, Asia, and Africa.
These applications underwent evaluation by 22 industry experts. GDM Group, the curator of MarkHack, is a renowned marketing and media technology company known for its tailored service offerings, including marketing tech solutions, big data management, and integrated 360 marketing services.
Through MarkHack 2.0, GDM Group and Eko Innovation Center have once again demonstrated their commitment to supporting enterprises by leveraging innovation and technology at the core of business operations
