GDM Group, Nigeria’s prominent marketing and media technology company, was honored at the EXMAN 10th anniversary awards and Gala night in Lagos. The company received five awards for its exceptional achievements in various areas, including executed brand strategy, experiential marketing, digital integration, product development, and integrated experience.
The accolades included Silver for Best Merchandising Solution in Modern Trade, Bronze for Best Event (B2C) category, Bronze for Best Shopper Activation in Open Market category, Silver for Best Use of Actionable Data and Insights, and Gold for Best Use of Digital in an Activation. GDM Group’s bespoke service offerings encompass marketing tech solutions, big data management, and 360 integrated marketing services.
EXMAN, the Experiential Marketers Association of Nigeria, is a trade body representing innovative experiential marketing agencies. It supports and advocates for the interests of its 45+ member agencies, collectively billing over thirty billion naira, through comprehensive core services and platforms.
The Founder and CEO of GDM Group and Hazon Holdings, Victor Afolabi, expressed that the award aligns with his company’s vision of adopting forward-thinking approaches to business, enhancing value for clients across diverse sectors in Nigeria’s marketing industry.
Mr. Afolabi emphasized their commitment to incorporating future thinking into marketing through dynamic business models tailored to each region they operate in, ensuring maximum ROI for clients. He praised EXMAN for uniting the best experiential marketing agencies in Nigeria, working together to protect, promote, and regulate the interests of certified players in the industry.
The outgoing President of EXMAN, Tunji Adeyinka, said the event, organized by EXMAN, was aimed at appreciating and celebrating the contributions of professionals within the association over the past decade. It recognized outstanding agencies and individuals whose impact on the industry has been remarkable.
The event saw distinguished industry leaders and stakeholders, including Dr. Olalekan Fadolapo, Steve Babaeko, and Femi Adelusi, in attendance. GDM Group emerged victorious, securing five awards in intense competition among experiential agencies, acknowledging their significant contributions to the industry’s growth.
As a subsidiary of Hazon Holdings, GDM Group aims to become a leading African-focused marketing services provider, connecting brands and services with their target market on the continent. Their approach involves evaluating, revamping, and reworking processes and business models to deliver effective, efficient, and measurable ROI for brands.
