DAAR Communications PLC titled Strategic Media Partner for Launch of ‘Essentials of Modern Marketing – Nigeria Edition’


DAAR Communications PLC titled Strategic Media Partner for Launch of ‘Essentials of Modern Marketing – Nigeria Edition’

DAAR Communications PLC has been named the Strategic Media Partner for the eagerly anticipated ‘Essentials of Modern Marketing – Nigeria Edition,’ slated for a grand launch in September 2024. The announcement brings together DAAR Communications, recognized for AIT television and Ray Power FM radio, and the globally acclaimed marketing book that specializes in spotlighting market-specific success stories.

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This Nigeria edition of ‘Essentials of Modern Marketing’ will showcase a diverse selection of Nigerian brands, emphasizing their triumphs and innovative business and marketing strategies. The book, conceptualized by Kotler Impact and under the auspices of Philip Kotler, the Father of Modern Marketing, will be authored by Mariusz Soltanifar and co-authored by Dr. John Abraham Godson and Prof. Ogechi Adeola. Already launched in various countries worldwide, including Italy, The Netherlands, Poland, India, and Pakistan, this country-specific edition promises to captivate readers with insights into Nigeria’s unique marketing landscape.

Kotler Impact, the strategic marketing community behind the book, is dedicated to promoting sustainable economic growth. By leveraging marketplace diversity, providing essential educational resources, and engaging business leaders committed to excellence, Kotler Impact aims to contribute significantly to the development of a thriving economic landscape.

DAAR Communications Plc, as the appointed Strategic Media Partner, is a prominent Nigerian media company with a focus on news, entertainment, and diverse programming. Operating AIT (Africa Independent Television) and Raypower FM, the company has established itself as a leading broadcaster, reaching a broad audience both within Nigeria and internationally.

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For inquiries related to ‘Essentials of Modern Marketing’ in Nigeria, reach out to Dr. John Godson, Chairman of Kotler Impact Advisory Board, at +234 902 370 4194.

For information regarding DAAR Communications Plc, contact Mr. Johnson Onime, ED Corporate Communications, at +234 803 685 4855.

The partnership between DAAR Communications and ‘Essentials of Modern Marketing’ anticipates a successful collaboration that will undoubtedly leave a lasting impact on Nigeria’s marketing landscape.

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