
Nigerian creators took center stage at the 2025 TikTok Awards for Sub-Saharan Africa, winning six of the ten categories at the event held in Johannesburg, South Africa. Under the theme “New Era, New Icons,” the ceremony highlighted outstanding creativity across the continent and underscored Nigeria’s growing influence in digital culture and entertainment.
Among the honorees, Raja’atu Muhammed Ibrahim (@diaryofanortherncook) from Sokoto received the prestigious ‘Creator of the Year’ award for her cinematic portrayal of Northern Nigerian cuisine. Abuja-based Brian Nwana (@briannwana) was named ‘Storyteller of the Year’, while Izzi Boye (@izziboye) claimed the ‘Education Creator of the Year’ title.
Other Nigerian winners included:
– Belove Ochoa (@beloveolocha) – Entertainment Creator of the Year
– Dejoke Ogunbiyi (@noositiwantiwa_) – Social Impact Creator of the Year
– Crown Uzama, popularly known as Shallipopi (@theycallmeshallipopipp) – Artist of the Year
Shallipopi, whose hit track “Laho” dominated African airwaves this year, thanked TikTok during his acceptance for supporting emerging artists and offering a platform for visibility. “When Nigeria creates, the world moves,” he told the audience.
TikTok’s Head of Content Operations for Sub-Saharan Africa, Boniswa Sidwaba, praised the winners, noting that Nigerian creators have “redefined what it means to be a digital storyteller.” She described the ceremony as “a gathering of trailblazers who turned short video clips into cultural movements.”
Awards were also presented to creators from across the continent:
– Tanzania’s Fanuel John Masamaki (@zerobrainer0) – Video of the Year
– Kenya’s @tunero_animations – Rising Star of the Year
– South Africa’s @malumfoodie – Food Creator of the Year
– Kenya’s @zozasportscast – Sports Creator of the Year
The awards ceremony, supported by brands including NIVEA, Coca-Cola, PEP, inDrive, and Dis-Chem, will be broadcast exclusively on TikTok LIVE on December 11 at 19:00 WAT via the @tiktok.africa account.
Read Also: TikTok Reinstated in US App Stores After Trump Delays Ban
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