The Lagos Ministry of Health, in collaboration with mDoc and supported by MSD for Mothers, has unveiled The Digital Mom Project, targeting 200,000 women of reproductive age (WRA). This initiative aims to address healthcare gaps for WRA by leveraging AI-driven technology interventions.
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The Digital Mom Project utilizes technology to enhance maternal health outcomes, incorporating quality improvement, behavioral science, and AI through web and mobile platforms. With a focus on continuous data sourcing, collation, and analysis, the project seeks to reduce maternal mortality rates in Nigeria, currently at 512 deaths for every 100,000 live births, with 3.8% of WRA severely malnourished.
Project Manager at mDoc, Chiagozie Abiakam, emphasized the project’s goal of improving the physical, emotional, and financial well-being of mothers through a seamless virtual and in-person support platform. The initiative provides virtual coaches and digital nudges through mDoc’s CompleteHealth platform, assisting women in making better health decisions over time. Additionally, the NaviHealth platform enables patients to access real-time medical records via easily navigable dashboards.
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The Digital Mom Project includes in-person community centers in strategic locations in Lagos, capacity-building programs, and teleeducation initiatives like the Garden in a Box program, providing seedlings to families to grow crops for pregnant mothers’ nutritional needs.
Highlighting the significance of data collection, Iyadunni Olubode, Director at MSD for Mothers, emphasized that partnering with mDoc will help improve living standards for WRA. The project aims to onboard 200,000 WRAs within the next 30 months.
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Lauding the initiative, Ota Akhigbe, Head Membership and Partnership at Private Sector Health Alliance of Nigeria (PSHAN), noted that The Digital Mom Project is a timely innovation instrumental in providing care to vulnerable populations, particularly women and children in rural areas.
The collaboration between health organizations and the private sector aims to empower women through digital services, leveraging primary healthcare centers in rural areas to reach the most vulnerable populations.
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