The Nigerian Government has unveiled plans to partner with an American-based company to enhance cultural diplomacy and boost the economy through a new Global Cultural Digital Platform (GCDP).
A statement by Caleb Nor, Media Unit, Office of the Executive Secretary/CEO says this initiative, aimed at promoting Nigeria’s rich cultural heritage on a global scale, is a key project of the National Institute for Cultural Orientation (NICO), receiving approval from the Honourable Minister of Arts, Culture, and the Creative Economy, Hannatu Musa Musawa, to ‘hit the ground running’ towards a successful venture.
The digital platform, named ‘DuduPlugs,’ is designed to increase international exposure to Nigeria’s cultural assets and bolster the nation’s creative economy in line with President Bola Ahmed Tinubu’s renewed hope agenda.
Highlighting the platform’s potential impact, the Executive Secretary/CEO of NICO, Otunba Biodun Ajiboye, said the Institute’s partnership with the Nigerian-American company, ACITeksystem, a subsidiary of ACI Entertainment, aims to create a digital platform providing comprehensive access to Nigerian culture via the internet and social media applications.
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Ajiboye envisions DuduPlugs as a vast social media platform, capable of accommodating 100-200 million visitors per day, showcasing Nigeria’s rich cultural heritage, including dress culture, films, music, indigenous languages, dance, and cuisine.
He believes the platform can tap into the over 700-800 million global enthusiasts of Nigerian culture, potentially contributing upwards to $20 billion per annum to the Nigerian economy.
Efforts are underway to enhance Nigeria’s cultural diplomacy through international partnerships and collaborations with major technology companies worldwide, aiding in promoting Nigeria’s cultural identity on the global stage.
In preparation for the launch of ‘DuduPlugs,’ a global convention, tagged “Pennsylvania 2025,” has been scheduled to bring together international stakeholders from countries including Brazil, Cuba, Trinidad & Tobago, and Argentina.
This event will precede the commissioning of the digital platform by the President of Nigeria, symbolizing the nation’s commitment to showcasing its culture and fostering economic growth and international diplomacy through global accessibility and foreign exchange earnings.
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