a) Overview:
As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age. The Digital Marketing Course is an initiative designed to teach participants in the area of Digital Marketing.
b) Content:
• Introduction to digital marketing for business and professionals.
• Understanding digital marketing strategies.
• Fundamentals of social media and marketing
• Understanding social media for business
• Developing an effective social media strategy
• Understanding Facebook marketing for business/ professionals
• Understanding twitter marketing for business/ professionals
• Understanding LinkedIn marketing for business/ professionals
• Understanding YouTube marketing for business/ professionals
• Social media optimization
• Fundamentals of search engine optimization
• Search engine marketing (PPC/PPM etc)
• Step by step guide to Google Adwords
• Site structures and link building
• On page SEO
• Off page SEO
• Understanding email marketing
• Designing and use of email newsletter
• How to increase your CTR
• Auto-responder basis
• Email marketing software
• Understanding mobile marketing
• Mobile marketing strategies
• Bulk sms
• Bulk voice calls
• Callertune setup
• Shortcodes setup
• Blogging, E-books and forum marketing
• Understanding Google analytics
c) Expected audience:
• Entrepreneurs and professionals in all fields of human endeavours
• Small and medium scale business owners.
• Those who are looking for jobs in marketing, sales etc.
• Web developers
• Marketers
• Marketing executives
• Business consultants
• Fresh graduates and Corp members
• Those who are looking for work from home opportunities
• Online marketing professionals
d) Duration:Â 5 days (2 days Theory and 3 days Practical/hands-on)
e) Date: December 4th – 8th , 2017
f) Venue: Centre for Cyber Awareness and Development – CECAD
28B, Gbemisola Street, off Allen Avenue, Ikeja, Lagos.
g) Course fee: ₦40,000
